I Saw It First :: Colourful, fresh, fun women's wear

I Saw It First FW10 Favorites - POLLY WHAT

I Saw It First SS11 Favorites - 1

I Saw It First - Around The World: Shanghai

SHANGHAI

While still in Asia, we stopped in Shanghai and business student Hely showed us around

I Saw It First - Around The World: Tokyo

TOKYO

On the streets of Tokyo we bumped into Miho wearing an I Saw It First coat. We found out what else she likes!

I Saw It First - Around The World: Athens

ATHENS

In the first edition of our new series I Saw It First - Around the World, Katerina from Greece tells us about some of her favorite things.

Open Your Memory..

..with the design USB key by AMT. Just a fun and handy thing to have!

World's Largest Shoe Store

London's Selfridges has 35,000 sq ft of shoes by 120 brands!

Amy Winehouse's New Talent:

..is designing clothes for Fred Perry. The sketches look really cool. Check!

Blogger Tavi's Magazine

With help of Jane Pratt, the 14-year old (!!) will soon launch a magazine.

Gemma Ward as a Mermaid

Aussie super model joins newest Pirates of the Caribbean, can't wait!

Do You Feel Fine? We Feel Fine

Read about how people feel and express these emotions on global scale!

Live with Happy Socks

Brighten up your life with the right socks that match you and your outfit. Fun!

Kanye West's Runaway film

Kanye releases epic 30 minute music video. Annoying or brilliant?

Join Hugging Anonymous

In need of some extra hugs? Try Keetra Dean Dixon's hugging wall!

Get Glamcult Freezine

Download Dutch online magazine Glamcult about fashion, music, art and more!

Danish Baby Be Mine

Beautiful cover of Michael Jackson's Baby Be Mine by Quadron.

Benetton - It's My time

Benetton is casting new models and fresh faces. Is it your time?

Don't Lick, Just Bite!

Cute lollycakes! It's a perfect combination and you can make them yourself!

Open Your Bag Please..

Spot luggage easily with these clever stickers. Just don't get jailed.

Janelle Monáe - Tightrope!

From her music to her hair & shoes, Janelle is simply fantastic. Check!

Martini Bar on Mykonos

In the area? You must visit the Belvedere Hotel's Martini bar.. Cheers!

Apple's new iPhone 4

Thinner and no plastic in sight. Or go for the Samsung Galaxy? Tough call!

Color Your Ears !!

Ear-phones in 15 different colors or even custom-made: just great!!

Last 4 winners!

Please read on to find out if you are one of November's lucky girls.

Which 5 people won a coat?

Five new weeks, five new lucky winners..

We just did a product photo shoot for our new High Summer collection

Changes to SPEAK YOUR MIND section

To prevent spam in our guestbook, we've made some changes.

September's happy people!

It feels good making 4 more people happy..

Who are the first 4 lucky ones?

Wanna find out if you are one of the first 4 winners?

screenshot Spoom website

New websites I Saw It First and SPOOM

So happy to finally have 2 new & improved websites!

I Saw It First image shoot SS11

Photo shoot SS11 campaign

A peek behind the scenes at our latest photo shoot

paula 2011-08-11 22:19:03

wanneer komt de FW 11 jassen-collectie te zien? Ik ben erg benieuwd.

hao 2011-06-30 13:38:06

sss

Mareile 2011-06-13 04:06:23

Hi - can you recommend an online store that sends to DK ?

Test 2011-05-11 12:05:40

Just test

bianca 2011-03-07 17:45:33

hallo! wat een prachtige collectie hebben jullie! ik heb jullie site en merk pas ontdekt en ik ben er dol op! en je kan zelfs een jas winnen, sjiek!

Test 2011-02-25 14:34:36

just test

Joanna 2010-12-10 03:52:54

Yeah!! Ik heb een jas gewonnen! Bedankt jongens!!!

I Saw It First 2010-11-01 19:21:01

@Joyce: thanks! @Willoe: we mailen je zsm ok? @Brunhild: Dankjewel, zo mogen we het graag horen!!

brunhild 2010-10-31 23:03:05

Ik heb gisteren m'n prachtige jas gekocht in AS Adventure Lochristi/Gent. Laat maar komen de koude winterdagen !

Willoe 2010-10-30 23:37:52

Geweldige collectie! Omdat het merk moeilijk te vinden is in België had ik graag online een jas gekocht. Heeft iemand tips?

joyce 2010-10-29 11:23:17

nice stuff, toffe prints! Hier word ik blij van!!!

I Saw It first 2010-10-28 12:09:03

@Anne: in Latest News staan de eerste 8 winnaars vermeld. Volgende week zijn Oktober winnaars aan de beurt dus nog heel even geduld :)

Anne 2010-10-27 15:41:01

Hoi, leuke jassen hebben jullie, heb aan de winactie meegedaan, maar zie steeds geen nieuwe winnaars vermeld.

I Saw It First 2010-10-25 14:00:35

@Joop: thanks! @Emma: Vervelend. Je bedoelt de WIN pagina toch? Kan je ons mailen met details welke browser je gebruikt dan proberen we het te fiksen. Groet!

emma 2010-10-24 18:49:46

Claudia is misschien wel blond, ik ben het niet en krijg de send knop ook niet in mn scherm, verder dan i like kom ik niet. Pagina vult niet volledig binnen het scherm. Groetjes, Emma

Joop 2010-10-20 21:36:48

Wat een top collectie zeg, maar vooral the tings we like vind ik helemaal top :)

I Saw It First 2010-10-07 23:31:37

new 4 winners announced in LATEST NEWS. Also, new VIDEO is available of photo shoot FW10. Yea!

I Saw It First 2010-10-06 10:38:10

@meghan: Thank u! So nice to hear. @Claudia: hoe blond je bent, weten we niet :) maar onderaan win formulier zit SEND knop. als je die niet ziet, mail ons dan even, ok?

Claudia 2010-10-05 16:11:32

Hallo! Ik wil me graag opgeven voor the win, maar waar moet ik klikken als het formulier is ingevuld? Ben ik nou zo blond? ;)

Meghan Willisko 2010-10-05 07:35:07

I found you in a little boutique in Canada... I feel in L.O.V.E!

i Saw It First 2010-10-03 17:01:07

thanks everyone for ur positive feedback! keep it coming! :)

wendy 2010-10-01 03:01:06

jullie collecties zijn net even anders dan de rest:jong en te gekke prints!

W.Matulesy 2010-09-23 18:29:38

original!

Petra 2010-09-21 15:55:37

colourful!!

yulia 2010-09-13 14:15:40

Cool dress with questions! Will buying it in Moscow. xoxo

akira 2010-09-07 13:26:37

great site

francisca 2010-09-06 19:12:01

new website is really nice

Jameelah 2010-09-03 16:33:40

bought a jacket earlier this year. LOVE it! everybody always asking what brand it is :)

Emily 2010-08-31 09:45:58

lovely colourful stuff! hope i win! lol

I Saw It First 2010-08-25 17:45:23

Very soon we will announce first 3 winners!! Have u signed up yet? Click win! top right corner

san 2010-08-20 23:11:43

i love the new site! it's up ther with the best, must have been a lot of work congrats!!

Laetitia 2010-08-20 23:06:27

Hi. I really like i saw it first, very cooool!! OK bye! Laetitia from Paris

sara j 2010-08-20 16:47:06

hey. nice! love the dresses. gonna follow on twitter

webmaster 2010-08-20 15:21:41

the blog section is online! more content coming soon. please let us know if u find any bugs..

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