I SAW IT FIRST by Spoom is a young and exciting Dutch fashion label specialised in making colourful tops, fun dresses, and eye-catching t-shirts.

To make sure you can combine your favorite I SAW IT FIRST styles in one great outfit, we also design a number of fresh coats and funky inner jackets (making use of our big sister Spoom’s many years of experience and expertise in this field!). View our entire FW10 collection in 3D video here.

At I SAW IT FIRST,  unique in-house designed prints are the name of the game and solid colors are hard to find. We like things loud, bold, graphic and occasionally romantic, depending on the style of a particular garment and our mood.. Life should be fun and we aim to reflect this in our clothes!

You can find our products in more than 2,000 shops around Europe, North America, Russia and Japan. Try our new store locator to find where to buy I SAW IT FIRST near you. Please contact us if you have any questions!

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